http://jessicamartino.ca/blog Blog, view and thoughts of Jessica Martino Mon, 14 Dec 2009 08:25:51 +0000 http://backend.userland.com/rss092 en NOWNESS is a new platform for luxury online. It launches in early 2010, and will feature daily content from the world’s leading creatives. Until then you can visit the NOWNESS.com to get a taste of what is coming. Visit www.NOWNESS.com and don't forget to sign up to be an insider! Become a Fan of ... http://jessicamartino.ca/blog/2009/nowness/ Pigeon Marketing. Why is it that marketers get so caught up in being perceived as in the know of what the "new and cool" thing to do is,  that they quickly fall short of exceptional execution. With the emergence of social networking, i picture a piazza in Italy where a tourist ... http://jessicamartino.ca/blog/2009/pigeon-marketing/ "If everyone is thinking alike, then no one is thinking" Benjamin Franklin http://jessicamartino.ca/blog/2009/thought-of-the-day-thinking-outside-the-heard-mentality/ I stumbled across this presentation and really loved it- it really emphasizes my core requirements for a Winning Brand Strategy- the creative execution of the presentation is to be commended- Clear & Effective. 11 Cs Of Breakthrough Brands 11 C's: Clarity, Compelling, Courage, Controversial, Character, Credibility, Consistency, Conversation, Community, Commitment http://jessicamartino.ca/blog/2009/breakthrough-brands/ “I know half my advertising is working … I just don’t know which half!” -John Wannamaker (1905) Over 100 years ago Wannamaker phrased the problem statement that would plague marketers until this day. Why is it that most marketers at all level of organizations still fail to address this problem? My opinion ... http://jessicamartino.ca/blog/2009/data-driven-marketing-winning-customers-one-segment-at-a-time/ Over the years I have spent a lot of time defining what happiness or fulfillment means to me. There are many things that make me happy: a great family, honesty, life long friends, a loving relationship, ambition, success, loving the work I do every day, strong beliefs. I have been able ... http://jessicamartino.ca/blog/2009/embark-on-the-journey-from-average-to-remarkable/ Learn about your rights as a forex trader, the importance of a fair and transparent trading process, and minimize your risk in an unregulated marketplace. Get your copy of The Forex Traders Bill of Rights You can order your hard copy on Amazon or visit OANDA to read a soft copy online ... http://jessicamartino.ca/blog/2009/the-forex-traders-bill-of-rights-oanda-fx-trading-forex-currency-trading/ Have you tried OANDA's FX Converter? It is the easy & convenient way to convert 164 currencies in real-time. OANDA FX Converter Mobile Edition allows you to convert currencies wherever you go. Planning your next vacation or business trip, take OANDA's FX Converter tool with you. Visit http://m.fxconverter.com/ on your Blackberry to ... http://jessicamartino.ca/blog/2009/oanda-fx-converter-blackberry-mobile-edition-convert-164-currencies/ OANDA is an online currency trading company. Whether you are new to trading or an experienced trader OANDA offers transparent and efficient online currency trading. In addition OANDA also provides a convenient and secure way to transfer funds to bank accounts around the world at the same low rate, customized ... http://jessicamartino.ca/blog/2009/oanda-the-currency-site-fx-trading-foreign-exhcange/ As the number of companies facing the pressures of our current economic landscape continue to grow.. jobs are lost, functions streamlined and the question on most minds is when will we climb out of this damn recession. As an individual impacted by these times I say- embrace the opportunity. When do we give ourselves permission to step out of our ... http://jessicamartino.ca/blog/2009/life-after-ebay/