Pigeon Marketing. Why is it that marketers get so caught up in being perceived as in the know of what the “new and cool” thing to do is,  that they quickly fall short of exceptional execution.

With the emergence of social networking, i picture a piazza in Italy where a tourist throws a small piece of bread on the ground.. and it is then spotted by a flock of pigeons- we know what happens next. Move aside- you know what happens next- fight to get to it first, to get a piece and participate in this mission. Unfortunately, even though I can justify why pigeon’s instinctively act this way, with marketers (holding advanced post-graduate degrees, MBA’s, backed with years of experience) I have a harder time understanding why common sense and rational thought does not prevail.

Sometimes I wonder if everyone read Seth Godin’s Purple Cow and just didn’t get that once everyone notices the purple cow- it becomes just another cow.