NOWNESS is a new platform for luxury online. It launches in early 2010, and will feature daily content from the world’s leading creatives. Until then you can visit the NOWNESS.com to get a taste of what is coming.
Visit www.NOWNESS.com and don’t forget to sign up to be an insider!
Become a Fan of NOWNESS on Facebook
Follow NOWNESS on Twitter
Pigeon Marketing. Why is it that marketers get so caught up in being perceived as in the know of what the “new and cool” thing to do is, that they quickly fall short of exceptional execution.
With the emergence of social networking, i picture a piazza in Italy where a tourist throws a small piece of bread on the ground.. and it is then spotted by a flock of pigeons- we know what happens next. Move aside- you know what happens next- fight to get to it first, to get a piece and participate in this mission. Unfortunately, even though I can justify why pigeon’s instinctively act this way, with marketers (holding advanced post-graduate degrees, MBA’s, backed with years of experience) I have a harder time understanding why common sense and rational thought does not prevail.
Sometimes I wonder if everyone read Seth Godin’s Purple Cow and just didn’t get that once everyone notices the purple cow- it becomes just another cow.
“If everyone is thinking alike, then no one is thinking”
Benjamin Franklin
I stumbled across this presentation and really loved it- it really emphasizes my core requirements for a Winning Brand Strategy- the creative execution of the presentation is to be commended- Clear & Effective.
“I know half my advertising is working … I just don’t know which half!”
-John Wannamaker (1905)
Over 100 years ago Wannamaker phrased the problem statement that would plague marketers until this day. Why is it that most marketers at all level of organizations still fail to address this problem? My opinion is that there remains a disconnect between what marketers claim “their Marketing” is and what they actually remain committed to which is often non-accountable marketing practices, the development of vague objectives that determine success of marketing plans/ campaigns/ advertising and in turn ineffective or non-performing marketing dollars.
As our economy continues to put pressure on executives to justify their Marketing dollars, online channels have truly emerged as the efficient ways to exchange dollars for customers. The shift to data driven marketing still cannot realize itself solely based on online channels without a firm commitment and investment in a robust a marketing data intelligence infrastructure, the alignment of channel metrics, a dedicated analytics team and a belief that marketing intelligence will guide decision making.
Until we can quantify marketing investment by channel, segment, customer and tie it back to our business objectives- marketing will not gain the place in the organization that it truly merits.
Over the years I have spent a lot of time defining what happiness or fulfillment means to me. There are many things that make me happy: a great family, honesty, life long friends, a loving relationship, ambition, success, loving the work I do every day, strong beliefs.
I have been able to define true happiness for me as being true to who I am, to my ideals and my core values, and consistently being “me” at every moment of every day. Being true to me does not imply a need for external approval of “me.” Being true to me means requires resisting pressures to conform while being flexible enough to accept that the “me” of today will evolve over time and be shaped by the experiences that I encounter. Being happy with who I am allows me to experience all the things I love in an authentic way and remain positive about all the great things this earth has to offer.
I was recently introduced to Chris Guillebeau via Seth Godin’s Blog which I follow religiously. In discovering Chris’ blog I came across an article “The Decision to be Remarkable” and I was truly impressed. His article allowed me to realize that in addition to being happy by being true to “me” I should take it one step further and focus my energy on becoming a truly remarkable person through action.
Chris starts with a definition of remarkable: re•mark•able [adjective]: worthy of being noticed, especially as being uncommon or extraordinary. Remarkable is subjective and very different people can all be very remarkable at the same time.
He states that to become remarkable you must consciously decide to do so:
1-Stop Making Excuses; 2-Take Responsibility; 3-Start questioning rules and expectations; 4-Find work that you Love and do it Well; 5-Begin living your own life; 6-Take it up a level.
These are rules that I think everyone should live by whether or not they are seeking to be remarkable. They are not complex rules, not mysterious and not impossible but for those in pursuit of happiness.. they may be a good start.
I recommend reading the full article here.
Have you tried OANDA’s FX Converter? It is the easy & convenient way to convert 164 currencies in real-time.
OANDA FX Converter Mobile Edition allows you to convert currencies wherever you go. Planning your next vacation or business trip, take OANDA’s FX Converter tool with you.
Visit http://m.fxconverter.com/ on your Blackberry to download immediately or visit OANDA to learn more about gaining immediate access to real-time conversions for 164 currencies.
OANDA is an online currency trading company. Whether you are new to trading or an experienced trader OANDA offers transparent and efficient online currency trading. In addition OANDA also provides a convenient and secure way to transfer funds to bank accounts around the world at the same low rate, customized currency tools and white label solutions for businesses, as well as professional consulting services to help companies create cost and revenue certainty by managing their exposure to foreign currencies. Visit OANDA today.
The OANDA Difference:
Need real time currency rates: OANDA’s Currency Converter is the reliable source
New to trading: Open a FX Game account and try it out here
Ready to start trading: Open your account today
Need to transfer money internationally: Open a Global Transfer Account
As the number of companies facing the pressures of our current economic landscape continue to grow.. jobs are lost, functions streamlined and the question on most minds is when will we climb out of this damn recession. As an individual impacted by these times I say- embrace the opportunity. When do we give ourselves permission to step out of our routine and re-evaluate where we are and truly ask ourselves if this is where we want to be. Well what better time then now, when the economy decides for us. Isn’t it time to also realize how much more we should be doing.. more networking (had you done more of it, you’d definitely appreciate it now more then ever) but it is never too late to start. Whether it is to be more involved in the community, join a group, go back to school, take a vacation that is longer then two weeks- you can now because you have the time. Do all those things you wanted to do, that you should have done, but you never did.
A few things that I now remind myself every day..
#1 it is never too late to do what you keep telling yourself you wish you had done. Make a list and start doing them, then instead of wasting time thinking about the past you can re-invest it in living the present.
#2 trust your instincts, they are usually right. if you listen carefully, you’ll know what to do.
#3 you may not understand why things happen, but you always do in time. Don’t stress, breathe slowly and never regret.
Enough for tonight- a presto
I stumbled across this presentation and really loved it- it really emphasizes my core requirements for a Winning Brand Strategy- the creative execution of the presentation is to be commended- Clear & Effective.